MartinGroup Identity + Design

Case Study: Moore Research, Inc.

Moore Research, Inc.

More than just marketing research.

Moore Research, Inc.
Project Overview

Since 1969, Moore’s experience and dedication to quality research has helped their clients make professional and reliable business decisions. Every step of the way, Moore partners with their clients to clarify their research objectives and provide the results that help them grow.

Moore Research came to MartinGroup to bring this message to life. MartinGroup recognized the importance of creating an identity that exemplified their unique offering and progressive use of technology. We also understood the importance of clearly delivering this message to their expanding national customer base.

Moore Research, Inc.

The project began with rejuvenating Moore’s existing identity. Key competencies of Moore - the collaborative process, designing customized research and utilizing cutting edge technology - were all infused into the visual and verbal identity creation process.

MartinGroup infused the identity “experience” to their website. The website needed to inform and illustrate Moore’s “best-in-class” position as well as allow research participants to access various survey portions of the website. Website functionality and content adaptability were key elements that were developed into the site.

As Moore continues to grow on a national scale, they move forward knowing their new identity is translating into strong brand recognition in the marketplace.

“They worked with us every step of the way to ensure our satisfaction. They created a fresh, up-to-date look for our company. I have received numerous, positive comments about the overall look and feel of the website. It gave my company the professional boost it needed. The MartinGroup team is supportive, enthusiastic and solution-oriented. I would highly recommend MartinGroup."

Colleen Mezler, PRC - President, Moore Research Services, Inc.